Role: Solo Product Designer
Role: Solo Product Designer;
Role: Solo Product Designer;
Duration: 7 days
Duration: 7 days
Overview
Sottovoce DSP is a modern software company that produces digital audio plugins. My services were required to design the logo along with branding assets, and plugin's all-around UI & UX. Let’s dive into the highlights of the logo journey.
Sottovoce DSP is a modern software company that produces digital audio plugins. My services were required to design the logo along with branding assets, and plugin's all-around UI & UX. Let’s dive into the highlights of the logo journey.
Process
The Sottovoce logo was designed to instantly signal a connection to music, user-first thinking, and crafted elegance—three principles that guide the brand—without saying a word.
The Sottovoce logo was designed to instantly signal a connection to music, user-first thinking, and crafted elegance—three principles that guide the brand—without saying a word.
The Iconic Play Button
The Iconic Play Button
The Iconic Play Button
Music
Music
Music
Human Eye
Human Eye
Human Eye
User-centred
User-centred
User-centred
Attractive Curves
Attractive Curves
Attractive Curves
Elegance
Elegance
Elegance
Let’s see how combining these 3 concepts while using geometric construction led to a perfect balance of familiar and visually inviting logo.
Let’s see how combining these 3 concepts while using geometric construction led to a perfect balance of familiar and visually inviting logo.
Too simple
Too simple
Not Clear
Not Clear
Too Busy
Too Busy
Let's explore this
Let's explore this
From
From
Geometric Construction
Geometric Construction
To
To
To
Bold Fill
Bold Fill
Bold Fill
Finally, to
Finally, to
Sleek Curvature
Sleek Curvature
Typography
Typography
Logo Title
“Fjalla One” was chosen for the logo and used exclusively in the branding. Its bold, capitalized, sans-serif form with minimal spacing conveys confidence and aligns strongly with the overall brand direction.
Finally
As a result, SOTTOVOCE DSP has a logo that is both impactful and aligned with the brand guidelines.
As a result, SOTTOVOCE DSP has a logo that is both impactful and aligned with the brand guidelines.
Solid White
HEX #FFFFFF
RGB 255 255 255
Solid Black
HEX #000000
RGB 0 0 0
za.valeriia@gmail.com
za.valeriia@gmail.com
See Resume